3D Promo Video for a Biotech Company
IntelliSTEM is a biotech company from Toronto, Ontario, developing a programmable stem cell technology that can finally become the next big leap in cancer treatment.
They are currently working on three platforms: Cancer Therapeutics Platform, Drug Discovery Platform, and Infectious Diseases Platform.
The team at IntelliSTEM was looking for a brief promo video to inform the biotech industry, as well as the general public, and to illustrate how their primary product, Super Sentinel Cells™ (SSC’s), works.
The main challenge on the project was to correctly present the intricate mechanisms and chemistry involved in the process of using SSC’s, without overwhelming an unprepared viewer.
We have produced a one-minute promo using 3D animation, which is the modern standard for biotech videos.
Our approach was to focus on the key stages of the product’s application and avoid excessive details. We worked hard on achieving a realistic, yet simple look, enhanced with additional visual effects.
We made sure that the video remains comprehensive enough even when played muted (for example, during roadshows and on social media).