An explainer video (also known as a homepage video) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less.
Usually, it’s the most cost-effective type of video for startups.
Branded content is not meant to convert, rather, it facilitates future conversions by creating a positive brand image.
For startups in the industries that heavily rely on public opinion and reputation, brand video is indispensable.
Despite the growing social influence in commerce, startups often struggle with customer acquisition in their first months.
A powerful, highly focused advertising video campaign is what can finally bring your startup the long-awaited breakthrough.
Startups that engage in well-planned, multi-stage marketing campaigns always stand out first.
Publishing a series of video is a unique way to make your brand more memorable, establish a better online presence, and educate future customers.
Marketing & Content Manager, Lana Labs GmbH