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Explainer Video

What is an explainer video?

An explainer video is designed to give a concise overview of your company, product, service, or an idea.

A typical explainer video structure consists of the problem statement, the solution, the description of the solution’s benefits, and real-life solution application (how it works).

Explainer videos are usually animated, under 2 minutes in length, and focus on one core message.

When to use an explainer video?

Explainer video works well during the Consideration (Evaluation) stage when your prospects are already looking for a solution to their problem.

However, the educational nature of explainers also makes them a powerful tool during the Discovery (Interest) stage, closer to the top of the funnel. That’s why they are often used on homepages, product/service pages, during tradeshows, and sales meetings.

Qualities of a great explainer video

— One clear, concise message;
— A tone, appropriate to the audience;
— A focus on benefits rather than features;
— Explicit call-to-action;
— Two minutes or less in length.

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