An explainer video is designed to give a concise overview of your company, product, service, or an idea.
A typical explainer video structure consists of the problem statement, the solution, the description of the solution’s benefits, and real-life solution application (how it works).
Explainer videos are usually animated, under 2 minutes in length, and focus on one core message.
Explainer video works well during the Consideration (Evaluation) stage when your prospects are already looking for a solution to their problem.
However, the educational nature of explainers also makes them a powerful tool during the Discovery (Interest) stage, closer to the top of the funnel. That’s why they are often used on homepages, product/service pages, during tradeshows, and sales meetings.
— One clear, concise message;
— A tone, appropriate to the audience;
— A focus on benefits rather than features;
— Explicit call-to-action;
— Two minutes or less in length.