Less than two weeks left till Christmas, and you still haven’t thought about your company holiday greetings?
It’s okay, we’ve all been there. That’s why we’ve decided to share this article.
So what can you still do to express care in this special season, while it’s already almost Christmas?
There is a quick and easy way to share holiday greetings without resorting to boring corporate holiday cards. Actually, we’ve counted at least nine of them. Nine easy yet creative holiday eCard ideas for your company.
Corporate holiday video can bring a smile, make someone tear-up a little, or simply remind your customers of the great things you’ve shared this year. Either way, it’s much more memorable than a simple picture or text.
Apart from the regular benefits of video marketing, there are quite a few additional points you can score by creating a corporate holiday eCard in particular.
Alright, so corporate videos for a holiday season can be quite helpful. But what creative type of holiday video can you create so quickly?
The internet is full of similar lists that feature 20+ and even more video ideas. However, too many of those lists assume that you have a million-dollar budget and months of time ahead of you.
In this list, we’ve collected for you 9 creative holiday video ideas that cover almost any budget and can still be done before 2019 hits the door.
eCards are digital holiday greeting cards that are meant for online sharing. They can take many shapes and forms, but the most popular ones are slideshows, live-action videos, and animations.
Christmas slideshow videos are popular thanks to the abundance of different software (free and paid) for this kind of simple video production. On the flipside, that’s also the reason why such business eCards may look cheap.
How to make an eCard fun and exciting rather than cheap and generic? You can make it a simple live-action video with a bit of creativity, as Hootsuite has done:
By making its eCard so unusually long (40 minutes!), warm, and fuzzy, Hootsuite has turned a simple video idea into something outstanding.
This adorable video begs to be played over a TV at work, and wood crackles are perfect background music any office could use. All thanks to one set, one take, and one single actor – the owl. Plus a little fireplace magic, of course.
By keeping everything so simple, you can also produce a similar video in a day or two.
Showing people behind the business is a great idea for a corporate holiday eCard if you have a vibrant, charismatic team. And it’s super easy to create too!
No need for a script, new location, or special props. All it takes is a camera and your team having fun while decorating the office. Or you can add a little extra effort and make it even more fun with a bunch of costumes and help of a few friends.
Here’s a great example of such a holiday office decoration time lapse from Aristotle Interactive:
Most companies decorate their offices for Christmas, so why not take advantage of this and shoot a short time lapse of the process?
This simple type of corporate holiday eCard requires only a camera and a person or a few from your company, ready to share their gratitude to the viewers for their support. It can be an internal video, a video for customers, or both.
“Thank you” holiday videos are especially popular in B2B marketing and often feature C-level management in a strict official style. Although this doesn’t mean that you can’t create your own fun version, or that a consumer brand can’t send a “thank you” eCard.
In case you have a larger budget, with a little professional help you can turn even such a simple concept into something unique. Like Constant Contact has done, for example:
You may also want to acknowledge difficulties that the company has faced during this year. For internal videos, it’s even more important to say a word of encouragement to those who have experienced a tragedy or hardships.
Let your team add their creative touches to your holiday video. It doesn’t have to be perfect, but it definitely should be genuine.
If you already have some corporate videos or photos from the past year, and can share a few words about the noteworthy episodes associated with them, a year in review is a perfect holiday video idea for you.
This type of business eCard highlights the best moments of the passing year at your company. It can showcase your culture, individual team members, and brand story. Just try not to be overly promotional.
Check out the “Year in review” video from Salesforce to get some inspiration:
Such videos give an opportunity to look back and appreciate the milestones. Plus, you can use any production style and adjust the complexity according to the materials you have.
Even simple stories can turn into a great video with the help of smart directing and montage.
This type of holiday eCard shows your team creating something to greet your past and present customers.
It can be a huge drawing, like in the example below, a giant gingerbread house, or something unusual and specific to your niche like an enormous Christmas tree from suitcases or soda cans.
Check out another video from Constant Contact that uses a similar idea:
Depending on the size and complexity of what you want to create, such business eCard can require more work, but it’s also more memorable.
One word – nostalgia. It’s a common human feeling that we all can relate to, especially in regards to childhood hopes and dreams.
This corporate holiday video idea is meant to some of those childhood Christmas memories in the form of short employee interviews. Ideally, it should also include some clips of old commercials or at least photos of the toys to make the stories more visual and fun to watch.
Great example – “That Gift I never Got” video by Vidyard:
Is nostalgia something that can fit your brand message? Then definitely try creating such video.
As the title suggests, this type of video tells a story of one or a few (real or made-up) holiday traditions in your company.
Maybe your brand has European roots, and you celebrate Christmas in a unique way, or every year you wrap gifts for some charity, or perhaps you have some silly holiday custom at your workspace. Real peculiarities like these can be a nice idea for a corporate holiday video.
Alternatively, you can imagine a funny slash weird custom that you could have. It can work well for internal holiday greetings video because there are always some inside jokes in every company.
The following clip is an episode from the Office series, not an actual corporate video, but it nails the concept pretty well:
Just remember that inside jokes may be too foreign to your customers. So for a public Christmas eCard, we recommend avoiding the “weird” part.
For a team that has ears for music, this type of holiday video can be an easy and fun choice.
From collective Christmas caroling to a popular holiday song mashup – there are plenty of different music videos you can create. Ask your staff what they can and want to sing, and hire some professional studio to help with recording.
Music video can sound like a relatively simple idea, but producing it in a decent quality usually requires a lot of effort. You have to take into consideration the shooting itself, sound, and editing that may be needed.
Below is an example of a high-quality corporate holiday music video from eDreams ODIGEO:
As you can see, not everyone has to sing, so you don’t necessarily need to have a voice like honey to participate.
Interviews, music, and other creative live-action videos with real people behind your business are all nice and cool. But we know how it often happens in reality.
Days go by, and your team is still toiling over the work that needs to be done before Christmas, there’s no right talent around, your office could use some renovations, etc. So you finally decide to outsource video production to someone else.
In this case, animated video is your perfect choice. You don’t need any actors, sets, or props, and the production can still be reasonably quick if you stick with a 2D animation and shorter video length.
Great example – this animated holiday eCard from Reintel:
Christmas is coming soon, and your brand is still without a holiday video? No worries! With us, you can look at your calendar and say “ho ho ho” instead of “oh no”, because we’re used to short deadlines. Let us handle it, so you could relax this holiday season.
We can help you choose the right style and create a custom eCard for your company even in under a week. So if we start today, you can still get by Christmas.
Contact us to order your animated greetings video for this holiday season.
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